Don’t Follow the Wave (DFTW) provides transformative career development experiences through its workshops and immersive programs for student-athletes. In partnership with the Sports and Entertainment Equity Network (SEEN) and Launchpad, DFTW hosts annual Sports Business Career Workshops during NBA All-Star Weekend and throughout the year of full-day career immersions at leading companies like Paramount, Sony, and Netflix. These experiences connect students with top executives, mentors, and creatives, offering hands-on learning, industry access, and the tangible tools needed to turn ambition into opportunity.